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| Thread ID: 137608 | 2014-07-28 21:01:00 | Understanding the concept of "trading as" | Renmoo (66) | PC World Chat |
| Post ID | Timestamp | Content | User | ||
| 1380269 | 2014-07-28 21:01:00 | Hi all, I am trying to understanding the meaning of "trading as". Using Noel Leeming (www.noelleeminggroup.co.nz) as an example, would you agree Noel Leeming Group Limited is trading as Noel Leeming? Excerpt from the web page Noel Leeming is Noel Leeming Group’s flagship retail brand. It offers a superior standard of service and a broad range of branded consumer technology and appliances. Cheers :) |
Renmoo (66) | ||
| 1380270 | 2014-07-28 22:50:00 | Yes I would agree. Take for example a Lawn mowing business owned and operated by Bill Jones but called and trading as BJ Lawn Care Services. The Trading as name is the public face of a business it does not have to show who actually owns it. | CliveM (6007) | ||
| 1380271 | 2014-07-28 23:11:00 | I think also it's about retaining well known brand names, if the trading/parent company is merged, purchases or even sold. When I worked for UEB industries, when they brought or sold companies they would be listed as UEB Industries on the stock market. But traded (or retained) certain divisions trading/manufacturing as Bremworth Carpets and Mono Foil. Since they were established household well known names to consumers. Large companies sometimes trade (or perhaps distance themselves) their budget brands (from their premium services/products) trading under different names, e.g. Telecom - Skinny, Seiko Watches, Warn Winches, General Motors for various name plate cars, etc. I think franchises and joint ventures frequently trade differently. |
kahawai chaser (3545) | ||
| 1380272 | 2014-07-28 23:15:00 | Businesses have a legal name that they are registered under but it is often not the one they use publicly as in CliveMs' example. "Trading as" as I understand it just means the name they use publicly on the business and any advertising as opposed to the legal company name. Also some companies trade under several different names for different parts of their business. Bill Jones as above might register his company as Bill Jones inc. and start another venture pruning trees called BJ pruning services to supplement his Lawn care business. Bill Jones inc. would then be trading under two different names for the two different services he offered but only own one business. |
dugimodo (138) | ||
| 1380273 | 2014-07-29 01:00:00 | When Noel Leeming humbly describes itself in the following terms " . . . offers a superior standard of service . . . " one can only shudder at the thought of who they are superior to, unless it is "as seen on tv" . :( | R2x1 (4628) | ||
| 1380274 | 2014-07-29 05:16:00 | Dick Smith are advertising "Unleash your Smith" I guess this is better than "Unleash your D---k" which it could have been. | Richard (739) | ||
| 1380275 | 2014-07-29 05:23:00 | When I had my business, the bank made my account me my name Trading As My BUsiness Name. See? Myself was not a trading business. The business name was. Doesn't matter if you are a registered company or not....you become Trading As XXX. |
pctek (84) | ||
| 1380276 | 2014-07-29 22:30:00 | Dick Smith are advertising "Unleash your Smith" I guess this is better than "Unleash your D---k" which it could have been. They might have been had up if their slogan was "Unleash your inner Dick" |
Whenu (9358) | ||
| 1380277 | 2014-07-30 13:22:00 | Many businesses "trade as a name" which is used for advertising and general branding. Often the name will have nothing to do with the real name of the actual owner/s. However for invoices, bills, bank, tax etc the correct name should be used and mostly is, often in small print somewhere. "Mr and Mrs Jones Ltd" trading as Jolly Busy Corner Shop. The risk to such people is that if they don't disclose their company or partnership etc, then they lose the protection of limited liability. Plus it pays to be suspicious of any business when you cannot easily find out who actually owns it. Fair Go often cover dodgy jobs and can't always track down the actual people involved. "Mostly Excellent Roof Painters". |
Winston001 (3612) | ||
| 1380278 | 2014-07-30 21:01:00 | They might have been had up if their slogan was "Unleash your inner Dick" :D |
pctek (84) | ||
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