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Thread ID: 138111	2014-10-06 03:39:00	Clean, Green Image. Move over ...	WalOne (4202)	PC World Chat

Post ID	Timestamp	Content	User
1385710	2014-10-06 03:39:00	Thinking that our clean green image is approaching its best before date, a group from Auckland University Business School have come up with a new marketing spin ... not to replace the entrenched 100% Pure message, but to say there's to more us than just that. the 100% Pure branding is still a remarkable success story that needs to be at the heart of our international tourism push. But there are three key concerns - New Zealand has a narrow identity, the emphasis is placed on 'pure', and internal understanding of our brand is weak. Extensive input from leaders in the primary sector, manufacturing, wider government services, export education and Maori makes the 'New Zealand Story' invaluable. In fact, 200 people from 40 organisations here and overseas were consulted; the brand was tested in six key and emerging markets. (Professor Rod Brody) See what you think: View The New Zealand Story (http://story.newzealand.com/) Welcome to the country of open spaces, open hearts, and open minds. I like it. :)	WalOne (4202)
1385711	2014-10-07 00:16:00	Genuine care for the Land. Bullshit.	pctek (84)
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