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Thread ID: 56289 2005-04-01 09:30:00 Advert pricing excludes GST neddy (2192) PC World Chat
Post ID Timestamp Content User
340260 2005-04-01 09:30:00 April's PC World has a full page ad for digital cameras from PB Technologies with the prices excluding GST.
I thought this deceptive crap died out last century. If it's not not illegal, it should be. :mad:
And PC World should not have accepted it for publication. Do the readers a favour by insisting GST is included in all pricing. Or include free calculators with every mag. :eek:
neddy (2192)
340261 2005-04-01 09:54:00 There is no law saying that you cannot advertise ex-GST prices. As long as somewhere on the advertisment it clearly states that the prices stated are exclusive of GST, it's perfectly legal.

In fact, it's common practice for many businesses who target other businesses as their primary customers to advertise ex-GST prices.
somebody (208)
340262 2005-04-01 12:03:00 Every price on the page has +GST prominently displayed. A person would have to be a Noddy Neddy to miss that, so it is not deceptive or misleading advertising. But anyway, take a look at PB's add at the bacvk of the mag, the +GST is far smaller.

We all know that GST has to be paid and if a price looks too good to be true, that's the first thing you look for.

Cheers

Billy 8-{)
Billy T (70)
340263 2005-04-01 16:30:00 All the same, when selling to consumers as opposed to businesses, you have to wonder at the mentality of the advertiser. Yeah sure, it comes in the same bracket as 9.99 and the onus is on the buyer to look and beware but, you do not advertise like that without the expectation that your going to catch out a percentage of the punters, that afterall is the purpose is it not.

My reaction is to flip a finger and move on, not everyone will though.
Murray P (44)
340264 2005-04-02 03:07:00 For a long time most of the computer advertisers left it off so they could have their "$1999" looking better than the competition's $2250. I suppose it was capitalising on the gullibility of computer purchasers. Maybe it would work, too. ;) Graham L (2)
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