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Thread ID: 72519 2006-09-15 22:18:00 U Tube Heating Up! SurferJoe46 (51) PC World Chat
Post ID Timestamp Content User
485053 2006-09-23 11:01:00 You tube has a decent selection of Manowar videos. Kick ass!:) rob_on_guitar (4196)
485054 2006-09-23 16:10:00 So what does U Tube do?

Alex Rowland ( . com/archives/00000907 . htm" target="_blank">donatacom . com) says it sits tight until it becomes an irreplaceable part of the new video marketing and distribution model; he figures it won't be long .

"YouTube hosts and streams copyrighted content," he writes .

[long quote follows]

"No argument .

But unlike the Napster days in which there was no evidence that this type of large scale 'piracy' actually helped distribution, today the signs are everywhere .

Even the marketing departments of most major studios understand this when they upload their own copyrighted material to the site .

But YouTube is, in its essence, a massive syndication platform for content . YouTube is not about monetizing this content directly; it's about getting tons of people to watch a video clip at the lowest cost possible .

This type of massive low-cost syndication of low-quality streamed content is less than a year away from becoming the de facto launch strategy of professional and amateur content alike .

While the lawyers may not understand this yet, the marketing guys certainly do . When content owners begin taking down copyrighted materials from YouTube, they become less culturally relevant .

Has Jon Stewart ( . comedycentral . com/shows/the_daily_show/index . jhtml" target="_blank">www . comedycentral . com)'s relevance and consequent profitability to the studio declined as a result of his frequent free appearances on YouTube?"
SurferJoe46 (51)
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