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Thread ID: 86584	2008-01-21 09:16:00	Mitre 10 mega and their 'Lowest Prices. End of Story' motto.	robbyp (2751)	PC World Chat

Post ID	Timestamp	Content	User
632597	2008-01-21 09:16:00	Today I went shopping t for a few things. First went to the Warehouse to look at the price of an item, and then to Mitre 10 mega, as they just down the road from one another. Noticed the item that I wanted to get (which was a named brand item), was significatntly more expensive at Mitre 10, than the same item was at the Warehouse. This is despite Mitre 10 advertising "Lowest Prices. End of Story." Mitre 10 state that if in the unlikely event that I should find a lower price elsewhere, they will match the price and deduct 15% from it. Therefore I decided to take this up. However this was easier said than done. When you ask them to match the price, they must then phone up the competing company to get the price. If you were a competing company, would you want to help out your competitor who was about to undercut you? The answer is no, and that appears to have been what happened in this case. The Mitre10 person phoning the warehouse was not able to get much help from the warehouse person they were phoning. After hanging up, Mitre 10 then said that the brand of item was not sold at the warehouse. I said that was incorrect, as I had just seen them. They phoned again, and then told me that they were out of stock of the item. I said that was also incorrect, as I had just been in the store and saw a whole lot of them on the shelves. In the end they did match the price and reduced the price by 15%. However this was an totally unnecessary performance and a waste of my time. I wonder if now that Mitre 10 know that their price for the item is now NOT the Lowest Price for the item, whether they will now reduce the price on all the items in there store to better the warehouses price, which they should do if their motto Lowest Prices. End of Story, is correct I am just wondering if people consider Mitre 10s advertising misleading. Advertising 'Lowest Prices. End of Story', was not true in my case, and they are now aware that their price for the item I purchased is not the 'lowest price'. I am sure thye rely on a lot of people not comparing prices, and people assuming that Lowest Prices- End of Story, means that Mitre 10 always has the lowest prices. What I don't understand is why they have to put their customer through the inconvenience of them having to price check. I am also wondering why the onus is on the customer to keep them honest with their motto. Surely they could have some central database, where retailers could check prices against one another, or even some call centre they can use to confirm the other retailers price. I mean we do have pricespy for computer consumers, so surely these far larger big box retailers could setup a system for themselves.	robbyp (2751)
632598	2008-01-21 09:21:00	It's all a farce. They are only in it for the customer count. When you can genuinely find a cheaper price, they will go out to all stops to make sure you get it at full price rather than at 15% less. They lose money on it I presume	bob_doe_nz (92)
632599	2008-01-21 09:33:00	It's all a farce . They are only in it for the customer count . When you can genuinely find a cheaper price, they will go out to all stops to make sure you get it at full price rather than at 15% less . They lose money on it I presume It certainly is an inconvenience to the customer, when they have to point out to mitre 10 that they aren’t offering the lowest prices, as their advertising claims . I wonder if the commerce commission has looked at the way it is advertised . I am sure they have seen the adverts . Maybe they need a compliant to act on it .	robbyp (2751)
632600	2008-01-21 09:38:00	I consider all advertising to be misleading.	Metla (12)
632601	2008-01-21 09:44:00	I consider all advertising to be misleading. Same goes for Briscoes and their never-ending 'sales'. "Hurry", they proclaim. "Hurry for what?" I ask. I know they'll have the same item on 'sale' again pretty soon. In fact, I'd be a fool to buy anything not on 'sale', because the prices are grossly overinflated. Same goes for Kathmandu. Stores are pathetically empty most of the year due to ridiculous, overinflated prices. Then they have a sale, the place goes berzek because people think they are getting a good deal.:badpc:	legod (4626)
632602	2008-01-21 10:16:00	Who pays for the advertising? Why do they do it? a. You pay for it. b. To get you to pay for it.	R2x1 (4628)
632603	2008-01-21 11:35:00	Today I went shopping t for a few things. First went to the Warehouse to look at the price of an item, and then to Mitre 10 mega, as they just down the road from one another. Noticed the item that I wanted to get (which was a named brand item), was significatntly more expensive at Mitre 10, than the same item was at the Warehouse. This is despite Mitre 10 advertising "Lowest Prices. End of Story." Mitre 10 state that if in the unlikely event that I should find a lower price elsewhere, they will match the price and deduct 15% from it. Therefore I decided to take this up. However this was easier said than done. When you ask them to match the price, they must then phone up the competing company to get the price. If you were a competing company, would you want to help out your competitor who was about to undercut you? The answer is no, and that appears to have been what happened in this case. The Mitre10 person phoning the warehouse was not able to get much help from the warehouse person they were phoning. After hanging up, Mitre 10 then said that the brand of item was not sold at the warehouse. I said that was incorrect, as I had just seen them. They phoned again, and then told me that they were out of stock of the item. I said that was also incorrect, as I had just been in the store and saw a whole lot of them on the shelves. In the end they did match the price and reduced the price by 15%. However this was an totally unnecessary performance and a waste of my time. I wonder if now that Mitre 10 know that their price for the item is now NOT the Lowest Price for the item, whether they will now reduce the price on all the items in there store to better the warehouses price, which they should do if their motto Lowest Prices. End of Story, is correct I am just wondering if people consider Mitre 10s advertising misleading. Advertising 'Lowest Prices. End of Story', was not true in my case, and they are now aware that their price for the item I purchased is not the 'lowest price'. I am sure thye rely on a lot of people not comparing prices, and people assuming that Lowest Prices- End of Story, means that Mitre 10 always has the lowest prices. What I don't understand is why they have to put their customer through the inconvenience of them having to price check. I am also wondering why the onus is on the customer to keep them honest with their motto. Surely they could have some central database, where retailers could check prices against one another, or even some call centre they can use to confirm the other retailers price. I mean we do have pricespy for computer consumers, so surely these far larger big box retailers could setup a system for themselves. What worries me is why you dont tell us what the product is and the prices. I cant think of a reason why. Was it a vibrator or something like that? C1	chicken one (6501)
632604	2008-01-21 12:38:00	The motto is Lowest prices. If I worked for Mitre 10 then I would have to check with the other store as your claim may be disputed by Mitre 10. End of story is that you were able to get the discount of 15% were you not? The fact that Mitre 10 phoned the other store is their right. You have to consider not only brand but model number as well. As you say. Mitre 10 did match and reduce by 15% the price you found. I wonder how much it cost you to compare the prices on one item in terms of petrol/diesel and time? I like the words "More" "Better" "Save" in advertising. Like "Save" $500 by buying an item. How do you save by buying? "Better than what?" I ask at times. I suggest that you start up a site like pricespy which will compare all products available in NZ from all shops. This would include everthing naturally. From a can of baked beans to a Rolls or something like that.	Sweep (90)
632605	2008-01-21 17:53:00	It's simply impractical for them to just believe customers. Otherwise there will be people coming left right and centre claiming product x was sold down the road for $x, and demanding that they beat that by 15%. I was speaking to the managing director of one of the Mitre 10 Megas in NZ (not going to identify which), who said that despite the 15% price policy meaning they would often be selling goods below cost, it was worth it from a marketing point of view.	somebody (208)
632606	2008-01-21 18:56:00	Same goes for Kathmandu. Stores are pathetically empty most of the year due to ridiculous, overinflated prices. Then they have a sale, the place goes berzek because people think they are getting a good deal. Kathmandu base all of their sales forecasting on 60% of their normal retail prices. I guess they consider anything sold at full price as bonus money. It's just a marketing method on the end though - I don't see it as inherently dishonest.	Deane F (8204)
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