Forum Home
PC World Chat
 
Thread ID: 91507 2008-07-09 10:13:00 Microsoft to ramp up their advertising spend for Vista vitalstatistix (9182) PC World Chat
Post ID Timestamp Content User
686985 2008-07-09 10:13:00 According to Microsoft many people and businesses don't actually realise how great Vista is - once you get past the annoying UAC. ;)



In the coming weeks and months, Microsoft will launch a huge advertising campaign that's been reported to be worth hundreds of millions of dollars. Microsoft advertised Vista to small businesses in The Wall Street Journal and USA Today the last two weeks, and plans a much larger wave of ads under the tagline "Free the People." Brooks gave a taste of what's coming with a few swipes at Apple and some selected highlights of Windows Vista's features.
www.informationweek.com
vitalstatistix (9182)
686986 2008-07-09 10:21:00 Damn, "Free the People" from what? o_O Deathwish (143)
686987 2008-07-09 10:27:00 My thought was what a f*****g great waste of money.:rolleyes: Unless of course you work for the ad agency that got the contract. :D vitalstatistix (9182)
686988 2008-07-09 10:34:00 We know what you thought. Even without reading this.

Why the hell I still read it escapes me though.
Thebananamonkey (7741)
686989 2008-07-09 10:48:00 We know what you thought. Even without reading this.

Why the hell I still read it escapes me though.

Curiosity
vitalstatistix (9182)
686990 2008-07-09 11:54:00 1. Spend more on advertising
2. Sell more product
3. ????
4. Profit!
sal (67)
686991 2008-07-09 12:55:00 Sounds like you've been reading Slashdot sal! Erayd (23)
686992 2008-07-09 15:01:00 Hell, that stuff is rife on Engadget too. beeswax34 (63)
686993 2008-07-09 21:51:00 According to Microsoft many people don't realise how great Vista is

:lol: :lol: :lol:

Many people don't realise how great I am either.

:p
pctek (84)
686994 2008-07-09 22:44:00 In recent articles, with King Bill Gates leaving the helm, there has always been mention about Apple's PC vs Mac ads, which have destroyed Microsoft's brand. Steve Ballmer said he is going to change that, starting with a massive advertising campaign.

I'm looking forward to seeing them, I hate what Apple represents; everyone thinks they are 'hip and cool', but they are closed off and proprietary. Everything Appl is made by Apple, which is why they always work. This makes them better than a PC, but so much worse. :p
utopian201 (6245)
1 2