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Thread ID: 96112	2008-12-29 17:40:00	Return-danistas?	SurferJoe46 (51)	PC World Chat

Post ID	Timestamp	Content	User
733398	2008-12-29 17:40:00	The sales were extremely sour for retailers in the US, down by huge percentages and that was bad news for the economy . A new marketing specter has arisen: RETURN-DANISTAS . These are people who have received gifts during the gift-giving frenzy, and now are RETURNING those same gifts to the stores that sold them . It wasn't bad enuff that stores ran to pay their bills with the money they got from the sales, but now they have to make refunds and restock the same products that they sold a few weeks ago at before-markdown prices . So - here's a mom-n-pop store that sold widgets for $ X . XX a while before the deep discounts that always happen the closer they got to the holiday itself - some even up until midnight of that date, and now they have to give back cash for items that they cannot afford to return and restock . This rolls uphill from here . People with gifts decide they need the money instead to buy food and pay rent . They return the items for cash . It's a US gifter's policy to also include the sales receipt with the gift just in case the item is the wrong size-color-style-etc . The stores have to buy back the unused gifts per policy . The retailers stop future orders from suppliers for the items they MIGHT sell because they have new/returned stock to sell first . Manufacturers cease production because orders drizzle to a stop . Raw-goods companies that generate the plastics-steel-microchips-etc stop ordering silicon, iron, aluminum, chemicals from their mines and smelters . Farmers stop breeding their animals and reduce planting of crops . Miners, tree farmers, truck drivers, shippers, railroads, airlines see a lowering of materials handling and lay off drivers, loading dock personnel, material handlers . See? It causes an untold ripple backwards up the food chain . My opinion, for what it's worth is this: It's a matter of faith in the monetary and personal financial liquidity . If you are not sure that you'll have a job next week and won't be subject to "down-sizing" or flat out fired for cash flow problems in your business, then you start holding things closer to the vest and tighten your grip on whatever cash and possessions you have before they all go away or get repossessed by banks and credit card companies . It's bad .	SurferJoe46 (51)
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