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Thread ID: 15032 2002-01-26 12:14:00 Robo...and everyone else Guest (0) Press F1
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32974 2002-01-26 12:14:00 Robo,

Take a look at the advertisment on the right (you might need to refresh the page a few times) for liquid.co.nz, it has a spelling mistake at the bottom where it says:

Over 200 Products from more then 20 suppliers.

It should say : More than, rather than more then...

I notice this in your magazine also... I very rarely catch errors in your articles but ever so often I see them in the ads... It strikes me as funny that whoever is responsible for the ad would let something like that slip through, considering they are probably paying thousands to have it there...

Call me picky if you like, I don't really have a problem with it, but I find it strange that the advertisers share my opinion... I mean, for something as expensive as an ad in a publication with such a large circulation, I would have thought that there would be a large group who decide the slogans, marketing phrases etc, and that they check and refine things constantly to make sure that the money they spend is having the best possible effect... I would have thought that in this checking/refining process someone would notice the errors??? I've seen such mistakes, almost always typo's in the advertisements (and of major corporations too; Philips, Viewsonic, Acer...) in your mag very very very often. Companies get such things registered as trademarks, supposing they didn't notice there was a typo in it? Just imagine:

Microsoft; where do you wnt to gp today?

I'm not criticising, and I'm not asking you to waste your time checking the ads, but isn't it weird?

Erin
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32975 2002-01-26 12:20:00 Just thinking about it. You may have fallen into an advertising trick.

You noticed the ad didn't you? maybe that was the purpose of 'then' instead of 'than'
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32976 2002-01-26 14:33:00 Have you noticed that in the radio and tv adverts for Bond & Bond that they say that B & B is '...the only place where, not on your nelly, you'll never beat a bonds deal.'

Does this mean that every where else you WILL always beat a bonds deal???

Doesn't make sense to me.

G P
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32977 2002-01-26 22:27:00 Hi Krazee,

I can assure you that I have not fallen for an advertising trick, the difference between 'than' and 'then' is far too subtle to have been put there with the intention of having people read it and go 'ohhh look theres a mistake!!' then tell lots more people about it so they sell more webspace... hrrrmmm I'm thinking perhaps not.

Still, people have tried that...

:-)

Erin
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32978 2002-01-26 22:30:00 The spelling mistakes are bad enough, but what really gets to me is the mindlessness of some of the advertising.

For instance, here are the top five reasons why The PC Company thinks you should buy their PCs (along with my comments).

1. 'We are a New Zealand Company'

So what? Do you want a cookie? If this is a swipe at multinationals, then I'd say that the likes of IBM has trained more programmers and technicians than any 'homegrown' company - as well as actually developing products that now earn NZ export dollars.

2. 'We employ New Zealanders'

Do they think that Mr Chang jets in every morning from Taipei, along with all his staff, then takes a big bag of money home with him at night?

3. 'We pay tax in New Zealand'

EVERY company that does business in NZ pays tax in NZ.

4. 'We reinvest our money into New Zealand'

I think this means that the owner of The PC Company is soon to buy a Rolls Royce (NZ Made, of course)

4. 'We are New Zealand's largest PC manufacturer'

The PC Company doesn't 'manufacture' computers, they assemble them. Most people with two brain cells to rub together can put their own PC together if they can be bothered.

So, what's my problem? I don't like the taint of xenophobia that TPCC brings to their marketing.

And who do they have to endorse their products? Leading software developers? PC Hardware experts? No, they use rugby players.

'No need to check the specs - If it's good enough for John Kirwan, it's good enough for me'

Actually, I've had no dealings with The PC Company. Could be that they're a great company, but their advertising sure puts me off.

I'm in the market for a PC right now, and I'll buy the best one for the price, whether it's assembled in NZ or on Mars.
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32979 2002-01-26 22:35:00 Dear Erin,
I can not decode your Microsoft line, please explain.
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32980 2002-01-27 00:37:00 Hi,

One of microsoft's favourite slogans is 'where do you want to go today?'... 'Where do you wnt to gp today?' is that slogan but with a few typos in it... bummer if they registered it witout realising there was an error...

What you say about the PC Company's advertising is something I wholy agree with... It's completely stupid, and most of the things they say aren't true anyway... Some people find that their PC's are adequate in every way, but I've never actually met a person who says that... I think that for a power user they just don't meet the standard. It would seem that for simple use they are ok, and you do get what you pay for...

:)
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32981 2002-01-27 00:40:00 John,

It sounds like you should be taking a look at my PC's! lol...

The only question is, do you want linux installed???

:-)

Erin
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32982 2002-01-27 01:46:00 'ever so often' ???? Guest (0)
32983 2002-01-27 10:22:00 Hi Erin.

You posted initially on 27/01/02 at 00:14:18 pointing out the spelling error in the liquid.co.nz. advert. (then instead of than)

In case you are interested I viewed it appx. 35 minutes later at 00:49:00, and it was all OK.

I double checked it to make sure. It definitely said, 'Over 200 products from more than 20 suppliers.'

I wonder, was it a coincidence in timing, or did they see your posting and fix it as a result of that? (If so, they should have made a posting to thank you eh!)

Cheers.

LL
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