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Thread ID: 31533 2003-03-25 01:39:00 PC Company at it again.................... Vinny (3441) Press F1
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130713 2003-03-27 12:17:00 Dell are a lot less customizable today. A well informed buyer wishes to know exactly what each and every component in their PC is.

An uninformed buyer will likely not ask what their motherboard is if you don't tell them.

Notice that the PC Co ship thousands of ECS boards. Businesses which target more informed customers, like my own more often use Gigabyte, Soltek, Asus, Abit etc, and will often state it on their specs.

You can also see a company targeting a less informed market when they turn the PC into an appliance, or commodity product. This can often be seen with pictures of happy looking people, often grinning ear to ear sit around in their ideal world, surrounded by the ultimate in everything.

This sort of advertising is trying to sell a PC on the grounds that it will bring happiness, and place the customer in the ideal world. It concentrates mainly on why the customer needs the product.

An advert targeting an informed market will try to dazzle the viewer with impressive PC specifications, and the like.

Dell used to tout their PC specifications in much greater depth. Now they are leaning more towards cultivating the perfect world, which they imply subtly, you will enter if you purchase a Dell PC.

Both sorts of advertising work well on their respective markets, but there is a lot to be said for trying to sell to savvy customers. There are many reasons for this.

1.) You'll spend less time explaining things to them.
2.) They are much less likely to buy something they are not going to be satisfied with.
3.) Any minor problems they may encounter are less likely to result in a call to tech support.
4.) These customers are often more wealthy, and will spend more.
5.) You'll enjoy talking to them, and you can talk in real-world terms, rather than having to explain what the CPU does.
6.) They are almost always happy to buy online, which is cheaper for businesses, and fantastic for people like myself, who don't own a store-front.

I could go on.

You can probably tell who I'm selling to...

Still, no offence meant to others who advertise differently - they're all richer than me, so I can't really criticise can I?

Anyway, what I'm saying is that the PC Co (and Dell more these days) sells PCs the same way a supermarket sells bananas. There is less thought about what system to get, which is great for TPCC, but is it good for the customer? From the posts above, I'm saying it's not.

:)

Erin 		Erin Salmon (626)
130714 2003-03-27 12:35:00 Erin I am getting this terrible urge to order a pc from you and I have just bought one,anyway lad once again well put.;) Thomas (1820)
130715 2003-03-27 12:44:00 lol...

Thanks - the next PC maybe, if you can hold off long enough.

;)

Erin 		Erin Salmon (626)
130716 2003-03-27 13:38:00 So start an Epson thread then.

The fact that you can plug the printer into another PC and it works suggests to me that you have problems with your PC rather than the printer. 		Elephant (599)
130717 2003-03-27 20:32:00 Hmmm lets see. We purchase all of our computers from the PC Company, all are used for business, (but we don't tell them that at the time of purchase), while I don't have specific numbers purchased it must be around 10 to 12 by now.

The interesting thing about this is that we have never ever ever ever had even a small glitch with any of them, they all worked perfectly out of the box and are still are, well those that are left anyway. We are trying to standardise Operating Systems to make life easier when applying patches, updates etc, but we only re-purchase from the PC Company.

Though I do not expect those of you who always seem to end up in a mess, to admit it, nevertheless, I do now think your problems occurr because you just can't leave the system alone and must poke around with things you know nothing about. You then cry like baby's when your machine does not work correctly and of course suddenly, it's the PC Companies fault.

Get a life- if it ain't broke - dont fix it. Move on. Let the past be behind you.

I have closed this thread - I won't see your replies - save your time gather yourself up and move on- life IS short and there are so many wonderful things to achieve. 		Tobas (224)
130718 2003-03-27 20:47:00 > Dell are a lot less customizable today. A well
> informed buyer wishes to know exactly what each and
> every component in their PC is.
>
> An uninformed buyer will likely not ask what their
> motherboard is if you don't tell them.
>
> Notice that the PC Co ship thousands of ECS boards.
> Businesses which target more informed customers,
> like my own more often use Gigabyte, Soltek, Asus,
> Abit etc, and will often state it on their specs.
>
> You can also see a company targeting a less informed
> market when they turn the PC into an appliance, or
> commodity product. This can often be seen with
> pictures of happy looking people, often grinning ear
> to ear sit around in their ideal world, surrounded by
> the ultimate in everything.
>
> This sort of advertising is trying to sell a PC on
> the grounds that it will bring happiness, and place
> the customer in the ideal world. It concentrates
> mainly on why the customer needs the product.
>
> An advert targeting an informed market will try to
> dazzle the viewer with impressive PC specifications,
> and the like.
>
> Dell used to tout their PC specifications in much
> greater depth. Now they are leaning more towards
> cultivating the perfect world, which they imply
> subtly, you will enter if you purchase a Dell PC.
>
> Both sorts of advertising work well on their
> respective markets, but there is a lot to be said for
> trying to sell to savvy customers. There are many
> reasons for this.
>
> 1.) You'll spend less time explaining things to
> them.
> 2.) They are much less likely to buy something they
> are not going to be satisfied with.
> 3.) Any minor problems they may encounter are less
> likely to result in a call to tech support.
> 4.) These customers are often more wealthy, and will
> spend more.
> 5.) You'll enjoy talking to them, and you can talk in
> real-world terms, rather than having to explain what
> the CPU does.
> 6.) They are almost always happy to buy online, which
> is cheaper for businesses, and fantastic for people
> like myself, who don't own a store-front.
>
> I could go on.
>
> You can probably tell who I'm selling to...
>
> Still, no offence meant to others who advertise
> differently - they're all richer than me, so I can't
> really criticise can I?
>
> Anyway, what I'm saying is that the PC Co (and Dell
> more these days) sells PCs the same way a supermarket
> sells bananas. There is less thought about what
> system to get, which is great for TPCC, but is it
> good for the customer? From the posts above, I'm
> saying it's not.
>
> :)
>
> Erin

Erin,

90% (thats a guess OK) of computer buyers couldn't give a raspberry hoot about the Mobo, graphics, sound card when they buy a PC. They want to take it home, put it on the desk, boot er up and have an enjoyable computer experience.

Thats why your HP, Compaq, Dell, Packard Bell etc, has regular components that give reliable service to the majority of computer buyers, and why those companies are mega rich. I would say that Dell and the others have hit the winning formula. 		Baldy (26)
130719 2003-03-28 01:28:00 You can't deal with that guy Dale, I rang this morning after reading your post and it took 8 mins to get an answer from someone who could help me, I was transfered from "on Hold" to "on Hold about six times and eventually was told he has left, they wouldn't tell me were he has gone either.

So thanks but he cannota helpa usa anymorea...........He He He !

Who do you nominate next ? 		Vinny (3441)
130720 2003-03-28 01:32:00 Yes you will see our replies because you will come back and have a look just to see........


Thanks for the comments, maybe there is some fact about what you said. 		Vinny (3441)
130721 2003-03-28 02:06:00 Yes there are many wonderful things in life out there!!

A wonderful, brand new and very stylish MAC notebook, not from the PC Company. 		fedup (3444)
130722 2003-03-28 02:11:00 It must be "interesting" to deal with customer complaints. I wonder what medication is necessary to make it bearable for more than a day (or the first customer, whichever comes first). I suppose the medication might make it difficult to handle the technicalities. :D Graham L (2)
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