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Thread ID: 39934	2003-11-22 08:35:00	The Rugby World Cup 'cyberstrator'	csinclair83 (200)	Press F1

Post ID	Timestamp	Content	User
193844	2003-11-22 08:35:00	as you might have seen in some games the cyberstrator which is basically EA SPorts 2004 rugby... but 2nite i saw the england v australia verson on the one sport live coverage and it had extensive advertising regarding to one sport and oneworldcup.com how did they get that on there? coz obviously EA sports wouldnt spend alot of money just making it for us?...unless they used our money but thats totally a different issue... so yeah how did they get Rugby 2004 or something similar to show the onesport advertising? if they edited the ea version, how do they do that? and if they made the "games" themselves that they show...how did they make it?	csinclair83 (200)
193845	2003-11-23 07:50:00	Electronic Arts Media Release 16 October 2003 Game technology reaches new audience Electronic Arts (EA) announced today a broadcasting partnership with TVNZ during the Rugby World Cup . TVNZ will be utilising EA Sports™ Cyberstator technology during its World Cup broadcasts to assist announcers with pre and post match commentary . This technology will come from EA’s number one selling game EA Sports™ Rugby 2004 . Game content will assist the TVNZ commentary team with game analysis of team strategies . It will also give the viewer the chance to see predicted match results, key moments and “what if” scenarios . EA Sports™ licences its Cyberstrator technology to various television networks around the world to help illustrate games effectively to the viewer at home . This will be the first time this type of technology will have been seen by New Zealand television viewers . "I think we've done a great job bringing our technology to the world of sports," said Mike Wynands Managing Director of Electronic Arts (NZ) . "Our products have an unsurpassed reputation, and they're something that people of all ages can relate to . Wynands adds “The initiative sees a convergence of traditional sports broadcasting and with our own game intellectual property . It not only adds a new dimension for commentary teams, but it gives the consumer an innovative way to view match coverage” . TVNZ spokesperson Alistair Duff acknowledges that introducing the EA Cyberstrator as a component within the Rugby World Cup telecasts enhances the viewer experience and equally allows a greater level of game analysis . TVNZ is delighted with the partnership in what will be the first of many ventures . Mike .	Mike (15)
193846	2003-11-23 08:41:00	impressive.. thanks for that mike.... glad ea sports did this with tvnz....but wonder what cost it was for that....	csinclair83 (200)
193847	2003-11-23 08:59:00	>> glad ea sports did this with tvnz....but wonder what > cost it was for that.... But who paid who? TVNZ may have charged EA in reality, for the exposure to the game program. Money does not always flow in the direction you assume...	godfather (25)
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