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Thread ID: 44192	2004-04-11 04:10:00	maybe the staff at pcworld staff can answer this question for me...!!!	yingxuan (3330)	Press F1

Post ID	Timestamp	Content	User
228528	2004-04-11 04:10:00	A very simple question.How come magazines publish the dates of their magazine a month ahead before the month actually arrives?For example. This months magazine of netguide says may and last month says april? What is the reason for this? My friend was having an argument with me about who has got the latest computer magazine. He bought an april edition.I am a subsriber and i got the may edition. May hasn't arrived.Why do the company put their magazine ahead one month?	yingxuan (3330)
228529	2004-04-11 04:14:00	in a word ........ marketing. They like to beat the others out	wotz (335)
228530	2004-04-11 04:52:00	its so it can be sold as current all through the month after its release.	metla (154)
228531	2004-04-11 05:10:00	Hmm.Does it really help using that kind of method?Doesn't really affect me.lol. Sony sells the discman dne900 and dne10 with a price difference.Although the disc players are completely different.The features are the same.Dne900 has a lcd screen on the player but dne10.Dne10 cost more expensive than dne900 and im not sure why Sony put up the price of the dne10 in an expensive price while the better discman dne900 is better.! Hmm which made me realise this If you were to put the magazine as april of may.I dnt think it makes much difference does it?	yingxuan (3330)
228532	2004-04-11 07:25:00	Arguing over who had the latest magazine? Sound like me... I agree with metla....	Growly (6)
228533	2004-04-11 08:59:00	PC Authority does the same thing. I have been known to buy two copies of the same issue a month apart. Perhaps they sell more by mis-dating. What I can't understand is why the mags can't be more up to date. Do they realy need two months to print them. And I'm getting fed up reading an article in the US edition of PC world and then two months later reading the same story in the NZ edition Jack	JJJJJ (528)
228534	2004-04-12 23:56:00	Netguide wrote: Hi Thanks for your email.Good question. Our magazine comes out in the middle of the month (like now mid-April) and stays on sale until the middle of the next month (May 14). If we still had the issue saying April on sale on May 10, people would pick it up and think it must be an old one. I know it's confusing but a lot of magazines have to do it! Do u think they should change the way how they date their magazine?Bit confusing for customers	yingxuan (3330)
228535	2004-04-13 00:22:00	What really p's me off about magazines is the slimy way they don't number full advertisement pages, forcing you to at least glance at a page when you're trying to go direct to an article. Scummy!	Greg S (201)
228536	2004-04-13 00:57:00	> Do u think they should change the way how they date > their magazine?Bit confusing for customers Not confusing at all. It's the equivalent of the "best before" or "use by" date that most consumable items have.	godfather (25)
228537	2004-04-13 02:15:00	It is essentially marketing , as pointed out . Our date is for the month we publish as it usually goes on sale very close to the beginning of the month . So our May issue is on sale during May . As to how up to date any issue is, you've just got to keep in mind that for a monthly mag producing it (at least for us) is a month-long process, and that not all of the mag goes off for production at the same time . We have 3 deadlines with PC World, with the first occurring early in the month and the last around the 22nd . So mags usually try to put the stuff that is most time sensitive - news etc -- on pages that go as close to the end of the month as possible . So if someone is holding a mag dated May in the middle of April, the reality is it probably started production in early/mid March, and its most "up to date" pages may have been done early in April . Forget the date itself, and just think of the process and how long it takes .	Biggles (121)
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